Building stone conservation

The construction industry and its activities have an important role to play in socioeconomic development and quality of life. Construction activity accounts for more than 50% of the national outlays. Building Construction costs registered an increase in rates year after year at scales much faster than inflation. It is seen that in view of the increase in cost for basic input materials like steel, cement brick timber and other materials as well as the cost of construction labour, buildings cost increase at around 20% to 30% annually even when inflation is in single digit.Even though income levels of people are by and large brought in line with the levels of inflation through inflation indexed rise in salaries, year after year, housing is moving beyond the reach of the majority of the people. The reducing housing size for various categories in consecutive years in respect of the plinth areas, nature of specifications even with increased income levels would indicate the rapid increase i n cost of construction.The urban population growth has increased to more than 30%, and has made the need for adequate housing for low income people a very important concern for the government. However, the rush to respond to these needs seems to result in a low quality housing that does not adequately match the needs of these people. In countries where construction contributed 3-5% to GDP, an implication for development policy was that unless the construction industry grew faster than the economy as a whole it might constrain national development (Han and Ofori, 2001).The construction industry is a main contributor to the national economy, therefore the more developed the industry is the more the contribution to the economy. Similarly, a developing economy leads to more construction projects and purchasing ower means affordable projects. The interlink relation between the construction industry and the economy makes it clear that development can not occur without the other, although a growing construction industry does not necessarily mean a developing industry nor economy.In fact, the increase in construction prices could cause an artificial indication of the contribution of the construction industry to the GDP and economy. Furthermore the increase in construction costs always occurs faster than the increase in the GDP/capita. Approximate costs generally include mechanical and electrical installations, but exclude furniture, loose or special quipment, and external works. They also exclude fees for professional services and permission fees. The costs shown are appropriate to local specifications and standards.This should be borne in mind when attempting comparisons with similarly described building types in other countries. One of the main barriers to sustainability and sustainable construction will be affordability. The construction industry in developing countries cannot afford to make any dramatic changes but has to start improving the existing technology an d local resources it has. In less than two decades, the construction costs have increased by a considerable rate. This is in respect of the normal types of housing construction.Still higher levels of costs are registered for using better finishes and amenities. The current situation of un- affordability, necessitates the need for using economical solutions and appropriate designs and construction materials which can bring down the cost of construction within the affordability levels of the people, as identified in the Agenda 21 for sustainable construction in Developing Countries which concerns with construction economic efficiency through national and international housing policies that ensure adequate, affordable and sustainable housing.Authors such as Adebayo (2000), McIntosh (2000) and Aboutorabi (2000) has addressed out that the sustainability development of the built environment is significantly linked to affordability, and affordability will remain a key barrier to sustainabi lity. CONCLUSION The development of the construction industry should lead to affordable construction activities and materials, which is one of the main issues of sustainability in the developing countries. It seems that the development of the construction industry to achieve efficiency, quality, affordability and then sustainability is strongly tied to the economy.

Compare and Contrast two different architectural structures that have Essay

Compare and Contrast two different architectural structures that have similarities and differences - Essay Example The dome covers the 3025 m2 of the base and has a height of around 35 meters. The dome is decorated with tall spires and lotus design providing a blend of Persian architecture with Hindustani decorative element (DuTemple).i The spheres of the Sydney Opera House which form the roof of the structure are the most extravagant attribute of the building. The spheres depict the earliest advancements in structural engineering as the irregular shape of each sphere was subjected to numerous asymmetrical forces (Shofner). The amazing appearance of the spheres was achieved by covering them with glossy white and matte-cream colored tiles imported from Sweden. ii Although there is an evident difference between the ways the two structures appear, but the roof designs in the form of domes and spheres have marked similarities as well; both the structures have curved roofs with a pleasant white appearance. The marble domes of Taj Mahal were constructed using the traditional Mughal construction technique with massive brick scaffolding, whereas precast concrete members were used to construct the spheres of Opera House. The exterior and much of the interior of Taj Mahal has been decorated with gemstones embedded in bronze. Large calligraphy panelsiii run from ground up to the arches and Islamic calligraphic inscriptions have been manually inscribed on the stone panels with astonishing precision.iv The magnificent arches and the intricate jalis are the other outstanding features of the interior.v Interior of Taj Mahal is an exemplary piece of work of Mughal architecture, similarly the interior of Sydney Opera House with its plain and topaz tinted glass, birch plywood and aluminum panelsvi is a perfect depiction of modern architecture in which prime importance is given to the function of the building (Murray). Wood cladding has been used in much of the interior of the Opera House in order to

Capacity and Legality Assignment Example | Topics and Well Written Essays - 1000 words

Capacity and Legality - Assignment Example The law states that there are three classes of persons that may not have the mental capability or adequately developed minds to convene. They include the minors or infants, people suffering from mind defects or illnesses that are cruel enough to negate their mental ability, and individuals under the influence of alcohol whose intoxication is harsh enough to wipe out their mental capability. When a contracting person is impaired by mental defects to a level that he is formally adjudicated; then the contract is void and disaffirmed. In the case of Della and Perry, they can disaffirm the contract because they are highly intoxicated thus not in the right capacity of mind to meet the agreement conditions. The agreement is void. 2. Jasmine can disaffirm the following items: the tickets to the concerts, the medication recommended by her dermatologist for acne, and the down payment for the care. This is because her age does not permit het to enter into a contract with anyone. She does not have the mind competency to understand the requirements for her to enter into agreement. Her mental capacity does not allow her to buy medicine for herself and also to enter in to the cinemas. 3. Keeping the car means that her mother will enter into the contract with the other party on behalf of Jasmine. To ratify t5he agreement, Jasmine’s mother has to sign it on behalf of her daughter. Jasmines mother will be liable for the car agreement in case Jasmine does not honor the monthly payment agreements. 5. Alex should argue that his agreement was non-complete and the time allocated did not allow him to have the competency to complete to think through the agreement comprehensively. In addition, the contract is unenforceable since it is illegal for the firm to infringe the rights and the privileges of others. They could not give him a job continuously, thus he deserves a new job. 6. An exculpatory clause is a section of an agreement that allows one party to liberate the other

Interconnectivity of organ systems Research Paper

Interconnectivity of organ systems - Research Paper Example If the physiological balance in the body is disturbed or interrupted, the body’s organ systems react in a way that seeks to compensate for the imbalance (Swales, P. 45). Physiological studies and researches have discovered that a homeostatic imbalance or interruption in one organ, characterized by various signs and symptoms, not only affects that particular organ but also interferes with the functionality and the well-being of other organs connected to it. When the body reacts to compensate for the imbalance caused by a disease through various regulatory mechanisms, in most cases, not a single organ is involved (Swales, P. 45). Instead a group of organs are often found to play integral roles in maintaining the body’s homeostatic stability. This paper explores the concept of organ interconnectivity during the regulation of blood pressure and hypertension. High blood pressure, sometimes referred to as the ‘silent killer’ is one of the conditions that make an individual prone to heart attacks and strokes. In fact, studies indicate that high blood pressure is the major cause of stroke and heart attacks in many regions of the world. It is therefore important that the body’s organ systems are best placed physiologically to regulate high blood pressure and hypertension. The connectivity of the organs involved in the regulation of blood pressure is evident as early as during the causative stages of high blood pressure. For example, some of the major causes of high blood pressure are kidney complications, which result in a type of high blood pressure condition known as secondary hypertension (Swales, P. 45). These kidney-related causes of high blood pressure connects it with the main organ systems involved with blood pressure such as the major arteries, the minor arteries, the heart, veins, and the capillaries. These are just the few organs that are involved

Business Environment & Strategic Management Essay

Business Environment & Strategic Management - Essay Example This part of the essay will analyze several value added activities of Honda motors in the Chinese market place in recent years. China is one of the rapid growing economies in the world. Sustainable economic development, political stability of the country and huge social acceptance motivated Honda motors to enter in the emerging Chinese automobile market. People of China accused that the automobile maker may not be able to meet the satisfaction of them. However, looking into these intense market demand and favourable scenarios, the organization decided to enter in this emerging global market place. Guangzhou Honda Automobile Co. Ltd. is one of the leading automobile producers and distributors in the Chinese market (Fukushi, Sumi and Honda, 2010, p.9). It is a joint venture between Guangzhou Automobile Group and Honda Motor Co. Ltd. the success of this organization has been drawing the attention of several customers, researchers and journalists. Effective resource based value addition strategies and activities helped the organization to achieve potential competitive advantages in the Chinese automobile industry. ... Recently, China is achieving significant economic growth. Therefore high disposable income and improved purchasing power are motivating the Chinese people to shift towards the luxury car segment. This intense market demand is helping the organization to push its highly valued luxurious vehicles in Chinese market. According to the resource based view, it can be stated that brand reputation, customer engagement and innovation are considered as the unique resources. R&D of Honda Motors in China tries to maintain effective quality of the vehicles. It is a part of unique resource as the expertise and effective quality control process helps the organization to meet market demand in Chinese market (Chen and Shi, 2005, 124). The leading global organizations are trying to enhance their organizational culture. Effective organizational culture of Honda is considered as intangible resource. The organization follows bottom-up organizational culture. Employee-engagement in decision making process helps the organization to retain its effective and skilled employees (Dunne, 2011, p.151). It increases the confidence level of the employees. Moreover, it reduces the possibility of several workplace conflicts. Effective technician support and financial resources are considered as the threshold resources. Following VRIN analysis framework will help to evaluate the value added activities and resource based view of Honda in Chinese market. Valuable Accord, Fit Saloon and Odyssey are popular and well accepted product expansion of Guangzhou Honda Automobile Co. Ltd. in Chinese Market. Moreover, the organization is trying to introduce new innovative vehicles in Chinese market

Concept of war and conseqences it leaves behind Essay

Concept of war and conseqences it leaves behind - Essay Example The concept of war was thus initially related, in international law, to the delimitation of the penal jurisdiction of States to prosecute and punish, rather than to the definition of the incriminated acts and the attendant penalties. This latter task was left to municipal law, and more particularly to military codes. Except for a few occasional points of contact, a full-fledged partnership between military and economic science was not established until the First World War. In outstanding works on military strategy like that of Clausewitz, the economic complements to warfare are not even mentioned. To make it applicable to our time, however, his famous statement that war is but a continuation of politics through other methods might very well be rephrased. Today it seems equally reasonable to say that modern warfare is largely a continuation of economic policies through other methods. For thousands of years there was only an indirect connection between the economic system and the method of warfare. The ends of war were frequently economic, as when men fought to win tribute or slaves, and certain consequences of war, such as starvation and devastation, had economic significance as well.

How Media Actually Affects the Culture of the Human Society Today Essay Example for Free

How Media Actually Affects the Culture of the Human Society Today Essay Introduction The contemporary problem of a society which has a democratic and liberal political setting alongside a free market economic system or any society which gears towards such characterizations remains to be one that involves what contemporary political thinkers and scholars refer to as the notion of the plurality of values. Isaiah Berlin, for instance, considers what he called values pluralism as an inevitable consequence of the processes of democratization and liberalization. For the sake of clarity, it is but proper to lay down at the onset, what the task of this paper is. This paper’s task remains two-fold; first it seeks to explicate Thomas Frank’s views in his essay entitled, Why Johnny Can’t Dissent from the book, Commodify Your Dissent, and second, it aims to give substantive criticisms to Frank’s views and comment on how media and advertising have caused business culture and counterculture to become, essentially, one and the same; primarily answering the question â€Å"in what sense may they be considered as one and the same?† Relating the Thoughts of Frank with the Theories of Selznick Understanding the business industries today, it should occur to everyone that the said field of concern actually notes the impact of business upon the culture of the society today. Good manners involve showing consideration for the feelings of others, according them respect, treating them as we would like for them to treat us. Many have noted, however, that manners themselves have undergone a breakdown. Indeed, courtesy becomes one of the most wanted character among people which proves that the society lacks so much manners an is still lacking some as the years pass by. Certainly the idea of being polite have been used by many personalities in the human community today to conceal the real score behind politics and its connection with selfishness, hence making the society more prone to demands of fine manner which even people in authority fail to show. Children as young as five years of age are increasingly belligerent, disrespectful of other children’s property, lacking in respect for adults, and using obscene language. Most teachers surveyed feel that parents are spoiling their children and that this is the root cause of the increase in unsocial behavior. At one point, it could be said that the issue of display of fine manners starts decaying within the four walls of the homes where individual characters are developed within a person. Many factors concerning a child’s development have been causing social chaos as the children of certain generation grow to take over the society. As result the characters once set in a child to be right and acceptable causes problems to the society as they grow older. True, in many cases, the homes which are supposed to be the modeling clay of a person’s being becomes highly incapable of doing its part in making a better society for the future. Instead, divorces and other family failures present in the society today drives the very idea of the mistaken identity of the ‘wrong’ to become accepted in the human community.   The used to be ‘fine atmosphere’ of parks and playgrounds is now replaced with the view of groups of children ages nine to thirteen gathered in gangs and not by playmates. Even the children’s views of ‘fun’ have now changed to violence and authority. Certainly, world reports are mostly making much clear points on showing that the world’s moral belief and application is already falling off from the supposed needed application for the social development and peace to be highly implemented. Regarding these issues of moral-lack, Philip Selznick has produced a written repot on the needs of having moral standards back in the human society today. In the paragraphs to follow, the beliefs of the said author regarding the said issue shall be tackled and discussed for closer evaluation. Sociology and the Perfect Society   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The present human condition is dealing with so much problems and issues involving human morality. The values of moral, which are obviously lacking on the present human society is quite an obvious dilemma in the present system of things in the human community. Hence, it is necessary for the present human generation to recognize the need of bringing back morals in the society to be able to save the present generation from perishing in a moral basis. According to Selznick, â€Å"Morality is made for humans and not humans for morality† (Selznick, 12), this means that morality is a provision for the human generation and not a responsibility. In this regard, it is important for all humans that everyone recognizes the value of morals at all times. However, this truth has never been totally effective with the human generations that passed the world history. In many points of history, the human civilization has posted so much violence and disrespect for life. This is the exact opposite of what is morally accepted in the society.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In this manner, it is indeed a factor of consideration that morals are also affected buy the different organizations that humans form in the society. Indeed, it is true, that by the existence of an influential environment, morals get so twisted and are thus mixed up with immoral beliefs. As Selznick says: â€Å"when it comes to bureaucracies, whatever their dysfunctions, hold open the possibility of overcoming local obligations in favor of more universalistic claims† (Selznick, 14). In this regard, it could be noticed that Selznick strongly points out that as an individual develops, the society goes with the development as well. However, since the individual population of today’s society seems to develop to a more negatively enhanced improvement, the society too becomes more negatively rooted as the years tend to pass. The Elements of a Perfect Community   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Selznick, the real definition behind a society that is perfectly designed for living is based upon morals. He adds in his written work that â€Å"definitions in social theory should be weak, inclusive and relatively uncontroversial†, in this way, morals are preserved and the established by humans themselves do not intercept in the implication of what is morally accepted in the human community.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He also adds that to be able to attain a perfectly created society, there are seven essential elements that should be considered. The seven elements are as follows: Historicity This defines the strong foundation of any community based upon the past of a certain group of society. The foundation of morals, which are already accepted in the said society, would be the basis of what is morally right. However, since time changes, morals too either develop or in some ways decrease in its strength through the test of time. Identity A society is indeed known through its identity of moral difference against other social groups. The way they are accepting morals usually differs from how others tend to accept morality as a part of their daily living. In this regard, the different societies are considered different form each one because of their own carried identity. Mutuality It is very important that everyone accept the moral standards set up for their own community. This way the social standards of morality could be considered highly practical and effective for everyone. This means that everybody within a society has mutual understanding and acceptance of what is considered righteous. Plurality The majority that accepts the moral values that are standardized for social reference is very important. The more there are who accepts the values to be morally righteous, the more effective the said principles are for everyone. Autonomy Everybody is bound to do what is right; they are bound to do what is accordingly acceptable with the set principles of morals within the society they are living in. However, it should still be recognized that every person has their own will, their own capability of deciding. This means that to be able to do what is right, a person must also consult his own thoughts and beliefs regarding what should be considered moral, basing from their own individual foundation of knowing what is right and wrong. Participation As earlier said, participation of the majority with regards to the acceptance of moral principles in the entire population of the society is an important factor of making or creating a perfect society. Integration Being able to integrate with the acceptable moral principles of the society is indeed an important part of making a completely peacefully interconnected society. Certainly, this means that being socially integrated within the community through moral principles is a basis of a perfect community. (Source: Selznick, Philip. (1994). The Moral Commonwealth: Social Theory and the Promise of Community (Centennial Books). University of California Press; Reprint edition.)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These factors of a community makes it possible for the entire population to realize their worth in the society. Being able to fully grasp the importance of being a part of the developments in a community indeed makes a person’s view of life and worth of living a more improved factor of his life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is evident that Selznick wants to point out the importance of one’s satisfaction with his life and his worth to the society. This moves an individual to fully grasp the importance of his presence and the worth of his life to others, thus making a positive move to be able to do so, helps that person to become more righteous and positively inclined when it comes to the display of his manners.    As an overall view, Selznick’s theory with regards to a perfect society is indeed an epitome of social utopia derived from individual developments. The fact that as the basic sector of the community, the individual’s growth determines the society’s growth as well, Selznick points out that to have a perfect community, a person must not only realize his worth as an individual but as a part of a big society which needs his presence to grow in becoming more developed and socially mannered.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Being a member of a community leaves a person certain responsibilities of being a continuous contributor towards the good of every one involved within the society as well. Constant observance of the moral values in the society is an important factor of creating a perfect kind of community, which makes it more livable for most of the population in the society.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For these moments, it is important to reconsider morals to bring back the peaceful situations of a utopian model of a society. Although the world today has a hard time implementing the social principles of what is morally acceptable, the theories and elements of a perfect community as mentioned by Selznick is still indeed an effective way of implementing peace in a certain society; and thus if implemented, a society borne to peace and security is not far from being developed. However hard to apply the changes may be, it could still be expected that with ample effort, the aims of a perfect community could be achieved. These views of the said theorist has been further enhanced and introduced for social understanding. Likely, the understanding of such balance that makes a clear connection between media and popular culture is the main feature of Thomas Frank’s views.   Primarily, the focus of the discussion shall be centered upon the understanding of media and its implications with the social culture that is obviously one of the essential factors of a utopian society. Understanding Thomas Frank’s Views In this regard, with the aim of pursuing the understanding upon the views of Thomas Frank, the discussion in this paper shall then be stressed on the direct effects of the assumptions of the said expert with regards media and human culture. Adorno and Horkheimer, for instance, view commercialism, the weapon of capitalism in and through which it is possible to transform a society into a mediocre herd which prefers popular culture’s logic of style and false notions of values such as â€Å"individuality† over more pure expressions of truth, as the culprit for the erosion not only of societal values but also of culture. As they see it, commercialism made possible the existence of the â€Å"deceived masses† (133). The deception of the masses is a phenomenon that is worth the time to evaluate. How is this phenomenon possible? It is at this point that media and advertising steps into the scene. In Legal Philosophy, fundamental rights are those rights that are inalienable to human persons. An example of this kind of right is the right of free speech. The state’s recognition that free speech is a fundamental right that ought to be granted to individuals or citizens of a free democracy has crucial implications on the current problems of any state claiming to be â€Å"democratic†. For one, free speech, by virtue of being a fundamental right, paves the way for differing ideas, worldviews and values. In a liberal and democratic political setting, this is actually healthy. Ideally, it ensures that decisions are arrived at through proper deliberation. By proper deliberation, we refer to different ideas being examined critically through rational discourse. However, there had been considerably significant drawbacks to the recognition of free speech as a fundamental right and these drawbacks involve among many other things the core notions of social obligation and social responsibility that the press or the media ought to be mindful of in terms of proliferating false notions and values through the mechanism of advertising. Naturally, societies which adhere to the tenets of liberalism and democracy will be flooded by too many ideas, worldviews and values. This is an accurate characterization of current liberal and democratic societies. Capitalism, in itself, has a commercial mechanism which Barthes calls â€Å"censorship by repletion† (185). Commercialism thus, produces confusion and perhaps, intellectual anarchy, by flooding too many false notions as exemplified in the slogans that capitalists use to market their products. In a certain sense, the rise of commercialism endangers the very fabric of society; society’s cultural, historical and intellectual heritage. Eventually, marketing and advertising were able to replace political discourse. People, oftentimes readily accept the truthfulness of advertisements. They rarely take the time to think for themselves the truthfulness of slogans and advertisements on the television and the Internet. Such a setting of course, poses serious threats not only on the individual but more importantly, to the whole of society. We seem to forget that we have an important epistemic obligation, that is, not to accept the truth of a belief or a statement unless we have sufficient evidence for it. Undeniably, popular culture affects how the current generation thinks and reasons. To a certain extent, popular culture predisposes and moulds our children to behave and more importantly, to think in such and such ways. Culture, being a way of life, is a social phenomenon; it is the society which creates culture. It is the society which creates certain patterns of living, as argued by some social theorists. The idea is that it is ultimately, the people who draft their culture and their history. This idea is however, threatened by commercialism and capitalism. Vein Lasn adds up to this idea: â€Å"Culture isn’t created from the bottom up by the people anymore – it’s fed to us top-down by corporations† (189). What Van Lasn is pointing out is the fact that the market is too powerful a force that dictates culture. In Frank’s view, the corporate world feeds on the masses’ desire to individuality. The capitalists exploit this desire to be different, to be unique, or to stand out by linking the notion of individuality with a certain product that they sell on the market. The commercial mechanism of capitalism is, as stated earlier in the discussion, is the media through advertising. Businesses make extensive use of media and advertising to get the attention of the consumers. Capitalism, through media and advertising commodifies values such as individuality. By linking the false notion of individuality to a certain commodity, consumers think that they are unique, that they are different. A deeper analysis however reveals that the aforementioned claim to individuality is nothing but an illusion; a figment of the mind manufactured and institutionalized by capitalists. It is not only the case that it is manufactured and institutionalized; it is also sold to the consumers. Frank offers a metaphor: â€Å"The race track, the plane on which all individuals race for stardom, is run by those who create and instill conformity. The harder one tries to rebel, the deeper they play into the new consumer hip world, thus defeating their original goal entirely†. At this point, it would be discussed how media and advertising marketed the idea of rebellion and how the subversive youth counterculture became, in itself, an affirmation not of individuality but of conformity. The quoted statement above from the last paragraph of Frank’s essay raises considerably significant issues that need to be dealt with accordingly. As Frank sees it, the race for individuality is a race that can never be won. The problem, as he sees it, is the fact that the â€Å"race track† or the playing field is in itself, owned by those who create and instill conformity – the capitalists. In addition to this, the aforementioned race cannot be won simply because it is the capitalist who dictates the rules. As a matter of fact, they do so because they are the ones who create the rules. So, following Frank’s reasoning in his metaphor, it is indeed the case that no matter how one tries to rebel, one inevitably gets caught up, entangled with the webs of commercialism and capitalism. The goal to be non-conformists is in vain. Why is this so? As Frank sees it, the current youth counterculture and its attempt to rebel involves a contradiction at its very core. Frank argues that â€Å"consumerism is no longer about conforming but about difference† (113). How did this happen? In the preceding discussions, consumerism is associated with conformity but why is it that Frank now claims that it is about difference? For him, the answer is simple. The youth counterculture rebels through material means like fashion and clothing or cars. The idea of individuality, the idea of being unique or different is limited to the shallow definition that the youth appropriates for itself. Consumerism is no longer about conforming but about difference, as Frank claims, since individuals are desperately trying not to conform but by trying not to conform, they end up conforming. Indeed, conforming and not-conforming becomes one and the same since they all play by the rules of the game; and the rules of the game as stated earlier, are created and thereby, controlled by the capitalists. Frank also makes mention of how the television makes significant contributions to the deception of the masses. It makes them believe that they are in control of themselves and their lives. On a superficial level, one may think that one is free in choosing the kind of television shows that he or she may choose according to the dictates of his or her will. The problem is however, much more complex and to think in the way described above is an oversimplification of the problem. It simply misses the point, so to speak. For even the shows on the television are dictated by the â€Å"fad†, by what is considered hip during a particular point in time. As Frank states: â€Å"hip is their official ideology† (121). Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Certainly, manners have already become a lesser element that is concentrated upon by the society today. Likely, the aim of being industrially known throughout the world has made the present society lesser concerned about morals, for as long as they are able to persuade the society to take consideration in giving attention to their product offerings no matter what it takes. Confidently, many people are able to live their lives even though they are considering less focus upon the morals that they are implying upon in the growth of the entire society. In this manner, they are then having a hard time relating the present situation of the society with the idealism of a modern social utopia as per suggested by Selznick. Obviously, Thomas Frank actually explains that this particular factor in the society has already been lost by the human generation as they began embracing the trends of industrialization thus jumping into the band wagon of popular culture and modern commercialism along the way.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Obviously,   as the years has passed the human generations that are existing at present, the idealism of a modern social utopia has been lost to the aims of gaining much profit for a more economically progressive society. Understandably, the measure of the possibility of making a more socially moral community of humans in the world today becomes more and more involved with the influential factors that hold the key towards the believed progression that has been longed for by the human society. Through the use of media and advertising, the morals of the humanity actually begins to fade as it embraces the effects of globalization that also consequently subject major moral rules to jeopardy for the sake of continuing the advancements of the society that is highly wanted by the entire human generation today. References: Adorno and Horkheimer. The Dialectic of the Enlightenment. Herder and Herder, c. 1972. Barthes, R. Image, Music, Text. Hill, c. 1977. Frank, Thomas. Why Johnny Cant Dissent. Commodify Your Dissent: Salvos from The Baffler. W. W. Norton Company; 1st ed., c. 1997. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip   Ã‚  Consumerism. University of Chicago Press, c. 1997. Lasn, K. Culture Jam: The Uncooling of America. Eagle Brook, c. 1999. Levinson, Sanford. Our Undemocratic Constitution: Where the Constitution Goes Wrong And   Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  How We the People Can Correct It. Oxford University Press, c. 2006. Sunstein, Cass. Why Societies Need Dissent. Harvard University Press, c. 2003. Selznick, Philip. (1994). The Moral Commonwealth: Social Theory and the Promise of Community (Centennial Books). University of California Press; Reprint edition.