Online Promotion Management Essay Example | Topics and Well Written Essays - 500 words

Online Promotion Management - Essay Example 2) The five steps for controlling include, establishing clear standards, monitoring, and recording, compare results against standards, communicate results and If needed, take the corrective action (Nickel et al 78). You will then send the feedback to check if the standards are realistic. If not you will have to start the process again. These steps will be essential when being implemented with a telecommuter in order to establish authority and eligibility. It also provides the initial steps for initiating telecommuting from the employees or management. The telecommuter should have a history reliable and responsible discharge of their work duties, a full understanding of the operations, pursue high quality work product and establish priorities with regard to effective time management. 3) Telecommuting changes the skills of first level supervisors to be able to harmonize the demands of management and collective workforce. It is able to allow the lowest level managers to use their levers and influence their position to improve the whole organization. There is the positive development as the first level supervisors have more influence in productivity, product quality and good labor relationships in the company (Nickel et al 72). 1) The video of Chapter nine talks about production and operation management. It talks about Ball Brother Glass MGC Co. Who made containers for paint and changed to a more form contemporary packaging. The Ball Co. get a lot of revenue from beverage and food container. On production, they use aluminum to make the can. Factors that affect production includes location, Ball Co. has over 30 manufacturing companies that are close to the customer. They also employ just in time inventory to reduce the cost of warehousing. Quality control is also helpful in ensuring that the customers get the best from this company.

Business Ethics Essay Example for Free

Business Ethics Essay As we have discussed the ethical issued related to production and distribution of wine, we will now focus on the ethical issues relating to the consumption of wine. The consumption of wine in U. S. has been on the rise since last fifteen years. The U. S. ranks 34th in wine consuming nations with wine consumption of 7. 69 liters per capita per annum. The consumption of wine in 1994 was 404 million gallons which increased to 658 million gallons in the year 2008. These figures show the growing popularity of wine in U. S. Consumption grew 2. 5% per annum. As capita income per person has increased, the wine consumption has also seen a increasing trend. According to U. S. Beverage Marketing Corporation, the organic wine consumption have rise in last few years. As people are getting environmental and health conscious, they are turning towards organic products. In 2003/04, organic wine consumption was about 6. 5% of total beverage market in U. S. , which increased to 9. 5% in the year 2007/08. This signifies the important aspect of change in the human nature that is turning to the products which is beneficial to both humans and environment. The type of wine customer consumes depends on the number of factors namely per capita income, household size, preference of quality over price etc. The nutrition facts of wine are minimal. There is no cholesterol or fat present in the wine. Generally, the alcohol content ranges in between 10-15%. Over consumption of wine can be dangerous to health as it can cause unconsciousness and high blood pressure. Nutrition Facts (Serving Size 6 oz) Amount per serving| Red Wine| White Wine| Calories| 123| 115| Protein| . 28 grams| . 14 grams| Cholesterol | 0| 0| Sodium | 8. 5 milligrams| 8. 5 milligrams| Carbohydrates| 2. 9 grams| 1. 35 grams| Vitamin B1(Thiamin)| . 01 %| . 01 %| Vitamin B2 (Riboflavin)| . 05 %| . 01 %| Vitamin B3 (Niacin)| . 13 %| . 12 %| Organic wine is the wine produced from organically grown grapes without adding any sulfites. Organic wine is the best quality wine obtained without relying on chemical fertilizers. The most important aspect of producing organic wine is the matching of unique characteristics of growing region with the most suitable variety of grapes. Different varieties of grapes need different soil and climate to grow. Usually, warm and dry climates are suitable for growing quality grapes and these climates protect the grapes against moulds and other diseases resulting from humid climate. The smaller sized grapes are suitable and desired for the production of organic wine because we get the distinctive taste for a particular wine from grape’s skin and the smaller grapes has high skin to juice ratio as compared to the large sized grapes. But the yield per field of small sized grapes is considerably low, which increase the cost of production per unit volume. The grapes in the organic vineyard are usually handpicked which allows only the ripest and healthiest grapes to be picked up. This process also minimizes the damage to the soil and the fruit. This accounts for the difference in taste of the wine. But this handpicking of grapes increase the labor costs. Low yield and handpicking of grapes, along with other factors, increase the overall production costs. Thus, organic wine is generally expensive than the regular wine. It is far better in quality and taste than the regular cheap wine. The consumption of organic wine has effect on the environment. As the grapes have been grown naturally, no pesticides or insecticide had been used and re-plantation of oak trees to replace the cut oak trees helps in preserving the nature and benefits the world around us by preserving the soil and help reducing the pollution to both air and soil. It helps maintain the balance of nature. The organic wine production is an ethical business process. Nobody feels cheated in this process, as the customer gets the quality products for the dollars he/she spends and know what he is getting as there is no deception on the labels, and the producer get the return for following the sincere ethical processes. Customers get the value for the money spent as they get high quality wine with distinctive taste. On the other hand, the producer earns enough to cover his costs of production and also makes a profit. The environment is also saved through this ethical business practices which is the biggest gain. On the other hand, the regular wine can be produced with the large sized grapes and the insecticides and pesticides are used on a large scale. As the yield of large grapes is more, the cost of production per unit volume is low. This results in lower prices. The regular wine is pretty cheap and available in abundance qualities. Thus, it is affordable to people with low income. It is cost friendly to both the wine producers and the customers. Wine producers can adopt mass production of the regular wine as the production costs are low and there are no special regulations to be followed, this result in increased profits. Customers are also attracted to the low- priced wine as they have to spend less and get their wine desire satisfied with this low priced regular wine as compared to costly organic wine. But there are consequences of drinking cheap wine. The production of regular wine has an adverse effect on the environment. As the consumption of regular wine is increasing, so does the adverse effects. The use of unlimited pesticides, insecticides and other chemicals not only pollute the soil but also the air we breathe. It even spoils the water bed beneath the soil. The deforestation of the oak trees is rapidly increasing. The effects are adverse than we could even think and they are long termed/ lived. The cheap wine could have health consequences too. The sulfites present in the wine can degrade person’s health. The cheap wine has much higher sulfur content than expensive organic wines. The consumption of this cheap wine could results in allergies, breathing problems, skin rashes, itches and nausea. Overindulgence of wine can raise the blood pressure which could be harmful. In the recent years, the genetically engineering wine production is on the rise. It is the method of wine production using the gene altered grapes. The genetically engineered vineyards are more resistant to the fungal diseases than the traditional vineyards. The main motive behind the genetical engineering is to make vineyards more resistant to diseases and increase the output of grapes. The researched concluded that these disease resistant plants would need very less pesticides, thus lowering the use of pesticide in production process. This is really beneficial for the environment. But it is feared that the genetically altered genes may result in uniformity of taste of different wines. But according to the reports; people have not accepted the genetically engineered wine. They have rejected the concept of genetically engineered wine as the fears of taste uniformity have raised concerns. According to the report by Greenpeace, California wine makers may have to face mass consumer rejection if they accepted the genetically engineered grapes for their wine production process. British retailers have also threatened California wine makers to quit importing their wine if they adopted the genetically engineered wine making process. Fact is that, Britain is the largest importer of California wine as it imports 30% of the state’s wine. Researchers have found out that the gene which is inserted into the wine grapes create a protein similar to that present in the bee venom. This could cause anaphylactic shock in some people and can also create other health issues. This deadly substance could not be put out the production process of the genetically engineered wine.

al capone Essay -- essays research papers

Organized crime was not so organized up until the 1920s. When the 1920s arrived, the American lifestyle changed dramatically. People started investing money in home appliances and automobiles, women’s skirts became higher and drinking became very popular. Also, organized crime came to a rise in the 1920’s. And in the high ranks of organized crime was Al Capone. Al Capone ran many illegal businesses including bootlegging, gambling, prostitution, and murders. There were many gangs in the world of organized crime and Al Capone’s was at the top. Al Capone was the most infamous gangster in the 1920’s. Being a big time gangster was big business. Money was made fast and very easily. Bootlegging alcohol was by far the most profitable in the 1920’s, this was because of the prohibition. Gambling was another business that paid off. Gambling stations were set up all over cities. Prostitution and Murders were also crimes that made gangsters money. Alphonse Capone was the biggest force in organized crime. He started his career of crime in Boston, as an apprentice to Johnny Torrio. That is where he earned the unforgettable nickname â€Å"Scarface.† It was in a bar when Capone made some rude comments about a woman. Minutes later, the woman’s brother sliced Capone in the face. D. VanGorder 2 This man was a friend of Charles â€Å"Lucky† Luciano. Al Capone was punished and forced to apologize. Al Capone did not become a leader until he went to Chicago. At the time he was still an apprentice to Johnny Torrio. In the midst of the gang violence and bootlegging was Chicago. Chicago was a great place to start a ring of organized crime. The government was very weak which made it easier to do crime. Capone entered the city of Chicago in 1920. At the time, â€Å"Big Jim† Colosimo ran things. He made about 50,000 dollars a month. Torrio and Capone started their business with four gambling joints/whore houses in Chicago. These underground places were known as deuces. In Chicago Capone met a man who would be his friend for life, Jack Guzik. Guzik was Jewish. His family lived off prostitution. Al Capone never worried about racial issues, his wife was even Irish. After Jack Guzick was roughed up by a Joe Howard, Capone let out his temper. It did not help when Howard called Capone some rude names. Soon after, Capone shot him down. There was no conviction, it was clear that Capone was becoming more... ...n Capone was showing his superiority. As Alva Johnston said in the New Yorker D. VanGorder 6 â€Å"Chicago is the imperial city of the gang world and New York a remote provincial place.† The incident was known as The Adonis club massacre. Prohibition may have caused the highest crime rate ever in organized crime. Frankie yale was a longtime friend of Al Capone and Johnny Torrio. He was used in various hits including the murders of Dion O’banion and â€Å"Big Jim† Colosimo. In 1928 Capone found out that Yale had been hijacking many of his â€Å"booze† trucks. Soon after, Yale was shot down. No other single gangster could be as infamous as Al Capone. Al Capone was the most powerful gangster to ever live. No one could stop his reign of crime, and anyone that got in his way, he would take out, Even when it came to his friends. He was never convicted for any of the hundreds of crimes he committed, this is one of the most important facts that showed how many connections Capone had. It was until the 1930’s when Capone was convicted of Tax invasion. While serving his jail time Alphonse Capone became a victim of the deadly disease Syphilis. Al Capone died but his crime legacy will always live on.

Four season goes to paris Essay

This case demonstrates how Four Seasons effectively creates, cultivates, and sustains its organizational culture throughout every place the company expands its business to. In 1999, Four Seasons took over the Hotel George V in France and reopened it as the Four Seasons Hotel George V Paris (F. S. George V) leading the company to cope with cultural difference issues. Research showed that a strong organizational culture correlates with the firm’s high performance (Sorensen, 124). Therefore, it is vital for managers, whose work deals with international aspects, to realize the importance of corporate culture and know how to help their companies maintain the culture. In this paper, I will discuss about organizational culture of Four Seasons, French culture related to the hospitality industry, possible conflicts and resolution between Four Seasons and France employee regarding organizational culture. Four Seasons’ culture centered on providing customers with an exceptional service and giving its human resources high value. In terms of service, the company blended uniform service standards with local ingredients resulting in a customized hotel that goes hand in hand with its host country. To elaborate, the company ensured that every employee adopts the service standards and put them into practice. This is because sharing the same standard helps bond the employees to one another. Consequently, these bonds lead to creating corporate culture. The company put emphasize on its valuable human resources by introducing â€Å"The Golden Rule,† highlighting dignity and respect throughout the organization (Hallowell, Bowen, and Knoop, 4). The company created a strong culture through selection and socialization procedure (Sorensen, 125). First, the company recruited people based on their attitude fit to the organizational culture. For example, all potential job candidates at the F. S. George V were interviewed four times. Four Seasons was convinced that an employee with the right attitude could adapt to its culture. Second, the firm strengthened its culture through rules implementation and auditing performance helping to increase cultural persistence. Consequently, persistence contributed to maintaining the company’s culture. Third, the firm sustained its belief through association with symbols (Sorensen, 126). For example, when his uniform gets dirty, an employee is supplied with a uniform to change. This symbolizes and reminds the employee of dignity according to â€Å"The Golden Rule. † Differences between French culture and Four Seasons’ culture can create potential conflicts when both cultures collide. On one hand, French culture is indirect and subjective. French people are non confrontational. Face saving and dignity are vital in employee evaluation. French people are proud of their nationality. They are emotional and take honor into account when providing services. The working style of French people is polychronic (Hallowell, Bowen, and Knoop, 7). They regard personal relationship more important than fixed appointments. On the other hand, Four Seasons’ North American culture is more direct and objective. An employee feels comfortable to talk openly to his manager. In turn, the manager can give the employee sincere feedback on his performance. It is vital to follow business schedule strictly. This section talks about cultural conflicts and resolutions. Cultural differences between Four Seasons and France employee can bring about conflicts when the two collaborate. Especially, when the company has to embrace employees from the Hotel Gorge V. This means the hotel has to deal with an existing culture that is different from its own. The company’s confrontational style in managing people can be ineffective and considered insulting in France. French employee with monochronic culture may not know that attend meeting late is unacceptable for Americans with polychronic culture (Hallowell, Bowen, and Knoop, 7). Also, French people are emotional which is good in providing exceptional service to impress guests. However, being too emotional can result in inconsistency of service. For example, a concierge may treat one guest better than the other according to his own preference. This disrupts harmony in organizational culture in that the service standards require employees to treat every guest equally. To solve cultural difference issues, the company gradually replaced the existing culture with a new one aiming at employees who were willing to change and adopt the company culture. When the majority of employees embraced corporate culture, which prioritizes service standards, the company could resolve service inconsistency issue. The firm also hired Le Calvez, a truly French man as a F. S George V general manager. His experience in dealing with union in New York facilitated him in reducing gap between its employees and the union. Then, the hotel assigned the task force to the F. S. Gorge V to make sure that the opening will run smoothly. This task force helped building Four Season’s culture. Also, it symbolized the company’s unity worldwide. Realizing that French employees are indirect and avoid confronting with their boss, Four Seasons used direct line to encourage them to speak up and voice their concerns comfortably. In conclusion, this paper presents Four Seasons’ culture, National culture of France, main conflicts when the two cultures collide, and the approaches Four Seasons took to resolve such conflicts. The company created and cultivated its corporate culture through communication, implementation, and symbolization.

Pride and Prejudice and the Relationships of Women and Men Essay

In the book Pride and Prejudice by Jane Austen there are many relationships between men and women. This book was originally entitled First Impressions and when reading it is easy to understand how this title could be aptly appropriate to the story line and characters. In these relationships one of the things that can be noted is that men are primarily looking for sex and that women are looking for resources. There are several character relationships in the story that exemplify this theory. These relationships include the relationship between Charlotte and Mr. Collins, Elizabeth and Mr. Darcy, and Mr. and Mrs. Bennet. There are many examples as to how these relationships truly do exemplify the theory that women use relationships to find resources and men use relationships to find sex (LeFraye, Chapter 1). In the relationship of Charlotte and Mr. Collins there is much speculation throughout the story as to whether or not they are really in love. This can be exemplified through looking at their interactions together and focusing on what they do not have. There are many cases where it is obvious that Charlotte wants to be married and that she is trying to fulfill her mother’s dream of her being married off. Also Charlotte seems to ravish in the idea that someone else could take care of her. As for Mr. Collins, there is much detail linked to his attraction to Charlotte and being attracted to her could promote a stronger desire in him to fulfill his sexual desires with her. Also prior to Mr. Collins being with Charlotte, Mr. Collins was more interested in Elizabeth who continuously denied him and didn’t want to be with him. This further promotes that Mr. Collins did not show that he was truly in love with Charlotte in the story (Austen 211). There were many other key points that were involved in the relationship between Mr. Collins and Charlotte. This relationship between Charlotte and Mr. Collins did cause some problems for Charlotte as her sister was disappointed in her in that she felt that Charlotte should hold out for true love and really find someone who was smitten with her where as Charlotte seemed ready to settle in a desperate attempt to be married and no longer have to worry about whether or not she was going to have to take care of herself. Charlotte seemed to be comforted by the fact that someone was offering to really take care of her and focus their energies on her well being. In this fact it seems as though Charlotte was truly willing to settle for anything when it came to being taken care of and Mr. Collins was happy settling for Charlotte whom he found attractive and yet he was also able to encourage a relationship where he would be able to have passion in his own eyes. This relationship personifies the trend of the times that was when someone married for economic reasons rather than marrying for love (â€Å"Pride and Prejudice† 3). In the relationship of Elizabeth and Mr. Darcy there are many different factors affecting how things. In the beginning it seems as though Elizabeth can not stand Mr. Darcy, â€Å"as if intending to exasperate herself as much as possible against Mr. Dacry. † There were many other statements in the novel which would lead one to believe that Elizabeth indeed can not stand Mr. Darcy. There are also statements in the novel to support that Mr. Darcy feels likewise and the same and that he too has no intentions of having a relationship with Elizabeth. â€Å"Mr. Darcy, who was leaning against the mantle-piece with his eyes fixed on her face, seemed to catch her words with no less resentment than surprise. His complexion became pale with anger, and the disturbance of his mind was visible in every feature. † The problems between Elizabeth and Mr. Darcy seemed to be that they both were head strong and had big personalities in which they were not interested in being able to engage in a relationship together (Austen 313 and 314). Later through the novel the relationship between Elizabeth and Mr. Darcy develops and eventually, the second time that he proposes, they decide to be married. In this sense it seems as though Elizabeth holds out on marrying him until she believes that he is willing to initiate a relationship with her and he is willing to respect her for her thoughts and beliefs and not simply that he is attracted to her or wanting to be with her in a relationship. Another key factor in this relationship is that Elizabeth finds Mr. Darcy to be attractive, even when she is unhappy with who she thinks he is as a person, she still thinks that he is good looking. There are also a lot of issues in this sense as Elizabeth talks a lot throughout the first chapters about her opinions of others and she does not truly give others a chance to develop as she bases most of her long term impressions on others on the first impression which they make. Overall this relationship personifies a successful relationship between a man and a woman under the pretense that there has to be a long term connection and something more than initial attraction in order to have a successful relationship and marriage (â€Å"Pride and Prejudice† 1). In the relationship of Mr. and Mrs. Bennet it is obvious that Mrs. Bennet is consumed with the financial ability of men to take care of women. She is obsessed with her daughters being able to marry a â€Å"fine suitor† who will be able to provide for them and she is even talking about the amount of money one young man makes with her husband as the story opens. Mr. Bennet seems to be concerned about his wife’s beauty which would prove that he has a need and a desire to find her attractive. Mrs. Bennet’s only concerns for her daughters are that they be married off to wealthy men who can provide the best of life for them however she has poor public manners and many times her daughters are embarrassed by her. Also Mrs. Bennet’s actions really do keep some of the most suitable suitors away from her daughters as her actions are rather appalling to others and therefore they are typically wanting less to do with her daughters in fear of having to deal with her. In many parts of the novel, Mr. Bennet comments on his appreciation for Mrs. Bennet’s beauty, in doing so he is portraying that he is truly attracted to her and therefore he would be interested in the sexual relationships that would be available to him with his wife (Austen 213). This relationship between Mr. and Mrs. Bennet personifies the relationship that can occur when someone focuses on attraction first. This being that Mr. Bennet fell in love with how Mrs. Bennet looked without knowing what her intelligence was or whether or not they would get along. Mr. Bennet had been more concerned with these outward features than long term compatibility and in the end there were a lot of reasons to believe that this relationship was not all that it seemed to be (â€Å"Pride and Prejudice† 2). In the book, Pride and Prejudice by Jane Austen, there are many relationships that exemplify the idea that women are in relationships in order to secure stability and men are in relationships for sex. This is apparent in the relationships between Charlotte and Mr. Collins, Elizabeth and Mr. Darcy, and Mr. and Mrs. Bennet. In these relationships the women are looking for various securities whether financial, emotional or both and the men seem to be looking for the sexual benefits that will come from the relationships. These types of relationship trends are interested in Bibliography Austen, Jane. The Complete Novels. New York: Penguin Group, 2006. LeFraye, Deidre. Jane Austen: The world of Her Novels. New York: Harry N. Abrams, 2002. â€Å"Pride and Prejudice. † The Literature Network. 2000.

Free Essays on BBC Vs CNN

The United States and the United Kingdom are the two leading, English-speaking countries in the present day. They are very similar countries in the fact that the majority of their population has a basic education and the economy of the country as a whole is strong. However, the leading news network of the United States, the Cable News Network (CNN), and the British Broadcasting Corporation (BBC), differ immensely. Both claim to be â€Å"leaders of world news,† this however is not the case. If both news networks claim to be â€Å"world news† networks, then, if we turn on the television we should see world news. If you have ever watched CNN, especially recently during the wars in the Middle East, you will probably notice the extreme amount of coverage dedicated to solely the planning inside the Pentagon and the White House and all of the information that is circulating about the United States. Sure, this news has to deal with the US’s actions about the issues in Iraq, but what does the other eighty-five of the world population think? Nationalism is a great political tool, but, I do not think that it should take place in â€Å"world news.† If CNN is appeal to the world why should it be throwing Americanisms and American ideas into the minds of the world? On the other hand, BBC is known for its stiff neutrality and fair play in the world news department. BBC’s news reports do not just remain with the ideas or events that are enclosed by their national borders. It leaves an open ear to the world and delivers all the important stories to the people who watch BBC for the very thing it promotes itself on, world news. The differences are made quite clear even if you were to look at the websites that represent the news entities. The CNN website is filled with ads and unnecessary promotion of commercial advertisers. However, the BBC site remains clear and concise presenting just the news and only the news. As a final point I will bri... Free Essays on BBC Vs CNN Free Essays on BBC Vs CNN The United States and the United Kingdom are the two leading, English-speaking countries in the present day. They are very similar countries in the fact that the majority of their population has a basic education and the economy of the country as a whole is strong. However, the leading news network of the United States, the Cable News Network (CNN), and the British Broadcasting Corporation (BBC), differ immensely. Both claim to be â€Å"leaders of world news,† this however is not the case. If both news networks claim to be â€Å"world news† networks, then, if we turn on the television we should see world news. If you have ever watched CNN, especially recently during the wars in the Middle East, you will probably notice the extreme amount of coverage dedicated to solely the planning inside the Pentagon and the White House and all of the information that is circulating about the United States. Sure, this news has to deal with the US’s actions about the issues in Iraq, but what does the other eighty-five of the world population think? Nationalism is a great political tool, but, I do not think that it should take place in â€Å"world news.† If CNN is appeal to the world why should it be throwing Americanisms and American ideas into the minds of the world? On the other hand, BBC is known for its stiff neutrality and fair play in the world news department. BBC’s news reports do not just remain with the ideas or events that are enclosed by their national borders. It leaves an open ear to the world and delivers all the important stories to the people who watch BBC for the very thing it promotes itself on, world news. The differences are made quite clear even if you were to look at the websites that represent the news entities. The CNN website is filled with ads and unnecessary promotion of commercial advertisers. However, the BBC site remains clear and concise presenting just the news and only the news. As a final point I will bri...

How to Make Your Website Mobile Friendly Using PHP

How to Make Your Website Mobile Friendly Using PHP It is important to make your website accessible to all of your users. Although many people still access your website through their computer, a huge amount of people are also accessing your website from their phones and tablets. When you are programming your website it is important to keep these types of media in mind so that your site will work on these devices. PHP is all processed on the server, so by the time the code gets to the user, it is just HTML. So basically, the user requests a page of your website from your server, your server then runs all the PHP and sends the user the results of the PHP. The device never actually sees or has to do anything with the actual PHP code. This gives websites done in PHP an advantage over other languages that process on the user side, such as Flash. It has become popular to redirect users to mobile versions of your website. This is something that you can do with the htaccess file but you can also do with PHP. One way to do this is by using strpos() to look for the name of certain devices. Here is an example:    ?php$android strpos($_SERVER[HTTP_USER_AGENT],Android);$bberry strpos($_SERVER[HTTP_USER_AGENT],BlackBerry);$iphone strpos($_SERVER[HTTP_USER_AGENT],iPhone);$ipod strpos($_SERVER[HTTP_USER_AGENT],iPod);$webos strpos($_SERVER[HTTP_USER_AGENT],webOS);if ($android || $bberry || $iphone || $ipod || $webos true) { header(Location: yoursite.com/mobile);}? If you chose to redirect your users to a mobile site, make sure you give the user  an easy way to access the full site.   Another thing to keep in mind is that if someone reaches your site from a search engine, they often arent going through your home page so they dont want to be redirected there. Instead, redirect them to the mobile version of the article from the SERP (search engine results page.)   Something of interest may be this CSS switcher script written in PHP. This allows the user to put on a different CSS template via a drop-down menu. This would allow you to offer the same content in different mobile-friendly versions, perhaps one for phones and another for tablets. This way the user would have the option to change to one of these templates, but would also have the option to keep the full version of the site if they prefer. One final consideration: Although PHP is good to use for websites that will be accessed by mobile users, people often combine PHP with other languages to make their sit do everything they want. Be careful when adding features that the new features wont make your site unusable by members of the mobile community. Happy programming!