Essay on Marketing Cyberlaw - 1382 Words

Marketing Cyberlaw Introduction Marketers must confront many legal issues in todays society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a new medium of worldwide†¦show more content†¦The Internet Assigned Numbers Authority (IANA) assigns each website a numeric Internet Protocol (IP) address. These numbers however are converted into plain English when viewed through a search engine such as excite or yahoo. For most companies their do main name is their company name such as www.mcdonalds.com or www.eddiebauer.com. For the company to be the most success it is important for the domain name to be as similar to the trade name as possible (University of NSW, Law Journal). When marketing a company online there is a similarity between a trademark and a domain name. A trademark is known as a word, name, or symbol used in commerce to distinguish ones product and its source from other businesses and their products (Alschuler, Grossman, Stein, and Kahan). A domain name acts as a companys trademark on-line. The problem with domain names is that domain names are allocated on a first come-first served basis, and not according to whom holds the trademark. Therefore any individual could register the name www.mcdonalds.com before McDonalds. In this case McDonalds would have to purchase the domain name from the individual, usually for a hefty price if the individual is willing to sell it all. Competition between businesses has led to many marketers infringing on others trademarks and registered domain names. Domain name laws very slightly on the Internet. For example, two companies that provide different services can use the same trademark in the regularShow MoreRelatedSolution Manual, Test Bank and Instructor Manuals34836 Words   |  140 PagesA First Book of C++, 4th Edition_Gary J. Bronson (SM+TB+IM) A First Course in the Finite Element Method, 5th Edition_Daryl L. Logan (SM) A First Course in the Finite Element Method, SI Version, 5th Edition_ Daryl L. Logan (SM) A Framework for Marketing Management, 4E_Philip R Kotler,Kevin Lane Keller (TB) A Friendly Introduction to Numerical Analysis,Brian Bradie (ISM) A Guide to International Financial Reporting Standards, 3rd Edition_Belverd E. 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